Author Archives:

WNFR Bareback Rider Tanner Aus Donates to JCCF

Thanks to NFR bareback rider Tanner Aus for conducting a t-shirt fundraiser for JCCF and matching what was raised for a $3000 donation. Tanner presented a check to Cindy Schonholtz, JCCF President/CEO in front of the Thomas and Mack during the 2016 Wrangler National Finals Rodeo.

Thank you Tanner for your generosity.


Pro Rodeo League of Women Style Show Raises $85,000 for JCCF

The 29th Annual Pro Rodeo League of Women Style Show and Luncheon on December 8, 2016.  Over 1000 attendees enjoyed an amazing lunch hosted by Micheal and Paula Gaughan at the beautiful South Point Hotel, Casino and Spa. Adult refreshments were generously provided by City Lights Shine and Purple Cowboy Wine.

Kicking off the show was entertainment by Louisiana’s Kylie Frye.  Wrangler and Panhandle supplied showcased their amazing fashions which were modeled by Wrangler NFR Contestant wife’s and barrel racers. World Champion Bull Rider Sage Kimsey was on hand to represent Wrangler and in the fashion show and NFR Saddle Bronc Rider Sterling Crawley and his brother World Champion Saddle Bronc Rider Jacobs Crawley didn’t disappoint while representing Panhandle with an epic routine with Dale Brisby to “Old Time Rock and Roll” from the movie Risky Business.

The Style Show was awesome!
Sherry Cervi, Carol Lewis and Billie Bray.

Martin Saddlery once again donated a beautiful Crown C Barrel Saddle by Sherry Cervi. Billie Bray and Sherrie Cervi were on hand to pick the lucky winner, who happened to be a guest at Paula Gaughan’s table.  She donated the saddle to Paula and Paula donated it back and it was auctioned off and Carol Lewis of Las Vegas had the winning bid of $4550!

Over 200 amazing raffle prizes donated by vendors at Cowboy Christmas, Cowboy Marketplace, Country Christmas and the South Point Western Gift Show were given away onstage by Wrangler NFR Barrelman John Harrison.  John’s talented wife Carla once again offered her awesome auctioneering skills and this year was joined by 9 year old auctioneer Pecos Tatum.  The crowd was amazed by this young man’s skills. Thank you to the all of the donors to the auction!

Donated items for the drawing and silent and live auction.

The Justin Cowboy Crisis Fund sends out our deepest appreciation to Micheal and Paula Gaughan and the Staff of the South Point, all of the sponsors, donors and attendees for their generous support of injured rodeo athletes and their families.

Auctioneers Pecos Tatum and Carla Harrison



2016 Ladies Luncheon Event Program

Media Coverage:

Taking Care of Our Own by Susan Kanode

2016 WNFR program story






Justin Boots Gear Bag Program Nets $20,000 for JCCF

The Justin Boot Company continues to support the rodeo cowboy through the Justin Cowboy Crisis Fund and the Justin Sportsmedicine Team. During the JCCF Board meeting at the South Point Hotel on December 5, 2016 Tom Feller presented the board a donation for $20,000 on behalf of the Justin Boot Company. This donation is tied to the WNFR gear back promotion Justin conducts each year. Thank you to the Justin Boot Company for the continued “hand up” to injured rodeo athletes.

Pictured back row left to right: Dale Woodard, Mike Rich, Larry Stacy, Nolan Ryan, Front row left to right: Tom Feller, Cindy Schonholtz, Doreen Wintermute and Joe Shafer


Cowboy Reunion Supports JCCF

The Cowboy Reunion brings together rodeos greats for fellowship, fun and fundraising.  Liz Kesler heads up the efforts and the event includes a wonderful breakfast, drawing for Justin Boots and a silent and live auction.  Each year the group donates the funds raised to the Justin Cowboy Crisis Fund, the Pro Rodeo Hall of Fame and other charities.  This year Liz Kesler presented a check to the JCCF for $5000 making the total donated to help injured athletes to almost $100,000.

We are so grateful to everyone affiliated with the Cowboy Reunion for their continued support!


Liz Kesler with the Cowboy Reunion presents JCCF’s Cindy Schonholtz with a check for $5000


PRCA Convention Silent Auction Raises over $13,000 for JCCF

Thanks to all of the donors and bidders that participated in the 2016 PRCA Convention Silent Auction.  The wonderful items helped raise more than $13,000!  We appreciate all of the support of injured rodeo athletes.

2016 Silent Auction Donors
Anita Smith
Barb Duggan
Bonnie Beers
Boyd Gaming
Buffalo Bill Rodeo
Cactus Ropes
California Rodeo
Charlie Daniels Band
Cheyenne Frontier Days
Cindy Schonholtz
David Hasselrig
Davie Pro Rodeo
Douglas County Fair and Rodeo
Douglas County Fair and Rodeo Royalty Program
Duane Reichert
Dusty Barrett Saddlery
Eagle, Idaho Rodeo
Elizabeth Stampede
Greeley Stampede
Jackie Jensen Photography
JCCF Ravelry Group
Jed Pugsley
Justin Brands
Kathys Show Equipment
Korkow Rodeos
Lazy J Safety
Lucky Lou
Mark Sterkel
National Little Britches Rodeo
National Western
Navajo Nation
New Mexico Stock Growers
Nolan Ryan
Ortho Equine
Payson Rodeo
Pendleton Round-Up
Pendleton Whiskey
Prairie Circuit Finals
Prescott Frontier Days
Pro Rodeo Hall of Fame
Purple Cowboy
Ram Rodeo
Red Bluff
Reno Rodeo
Resistol Hats
Rodeo De Sante Fe
San Antonio Stock Show & Rodeo
San Bernadino County Sheriff’s Rodeo
Sankey Pro Rodeo
Shanna Hatfield
Sheridan Wyo Rodeo
Sisters Rodeo Association
Steamboat Ski & Resort Corp
Stephanie Rodrigue
Summit Pro Rodeo
Woodward, Oklahoma Rodeo


Judges and Sponsors Team Roping A Success!

The 4th Annual PRCA Judges and Sponsors Team Roping to benefit the Justin Cowboy Crisis Fund was held November 5 and 6, 2016 in Perrin, Texas at the Robertson Hill Ranch. The two-day fundraiser included a #12 handicap roping, a Pro-am and a PRCA Judges and Sponsors Roping. PRCA judge Gary Case organizes the event each year with many PRCA judges, members and PRCA Commissioner Karl Stressman participating. Winners included Jim Coffman and PRCA world Champion Heeler Jett Hillman and PRCA World Champion Header David Motes and Audie Morris in the Pro-Am, PRCA Judges Tommy Zant and Chuck Hoss in the Judges and Sponsors roping. Alfonso Gonzales and Larry Cox came out on top on in the #12 roping. PRCA Announcer Terry Starnes volunteered his time to announce the event which raised more than $5000 for the JCCF.

Thanks to Peggy Gander with Cowboy Images for this great shot of PRCA Commissioner Karl Stressman and JSR organizer Gary Case

Image may contain: one or more people and outdoor


Image may contain: 1 person, standing and hat
Jett Hillman was excited to win a pile of money and some Pendleton Whisky at the PRCA Judges and Sponsors Team Roping at the Robertson Hill Ranch in Perrin, TX! Photo courtesy of Cowboy Images

Pendleton Roundup Foundation Donates $5000

Butch Thurman (r) and Marv Anderson (l) presented a check to JCCF’s Cindy Schonholtz during the Wrangler National Finals for $5000 representing proceeds from the annual Cowboy Memorial Golf Tournament.

We had a great time Letting ‘Er Golf at the 27th Annual Cowboy Memorial Golf Tournament on September
12, 2016 in Pendleton, Oregon at the beautiful Pendleton Country Club Golf Course. Cowboys and golfers
came together for a fun morning of golf benefitting the Justin Cowboy Crisis Fund.
A great committee led by Butch Thurman worked very hard to make sure the tournament was a success.
PRCA announcer Curt Robinson served as the emcee for the awards and the Pendleton Roundup and Happy
Canyon Court were on hand to greet golfers in the morning.
The tournament was established in 1990 in memory of plane crash victims Mike Currin, Dave P. Smith, David
Bowen and Randy Dierlam, who died with pilot Bob Card on a rodeo trip to Alberta. 40 PRCA cowboys
who were entered in Pendleton joined us for the tournament this year.
The tournament has raised more than $115,000 for the Justin Cowboy Crisis Fund since its inception. The
winners walked away with beautiful Montana Silversmiths Buckles and other great prizes.  Thanks to everyone in Pendleton who supports this event and the memory of some great cowboys.

The hard working volunteers!

Zeke Thurston, JR
Vezain and Audy Reed celebrate
thier “most honest
award” better known as “Dead
ass last”. Photo by Dawndi Johnson
Ace & Allie Slone, Zane
Blandford and Clint Nyegaard
celebrate a great shot! Photo by Julie Jutten
Winners of the
Montana Silversmiths Buckles
were John Biaggi, Eric Kimball,
Ramon Montoya and George
Martinez with a score of 55.
Photos by Dawndi Johnson

St. Paul, Oregon Rodeo Hosts “Beyond the Boots” Night for JCCF, Raises $21,493

The 7th Annual Beyond the Boots night at the St. Paul Rodeo and fund raising leading up to it raised $21,493 for JCCF making the total donations more than $85,000 from the fundraiser! The St. Paul Rodeo has made a commitment to rodeo athletes with this program and their generosity has helped many get back on their feet financially.
The funds are raised in many ways with Cindy Smith and Sue Coleman leading the charge! Before the rodeo even started the efforts began with a drawing for NFR tickets at the annual St. Paul Rodeo Trail Ride. A dollar from each ticket sold for “Beyond the Boots” night at the St. Paul Rodeo is donated to JCCF and Shannon Ernst in the Tack Room Saloon does a great job of lining up some wonderful celebrity bartenders that donate their tips to JCCF. The beer stands at the rodeo also got into the spirit by donating tips to JCCF.
There were some amazing auction items that also helped raise money for JCCF at the Hall of Fame Barbecue. Donors of those items included Tak-Tek Arms, St. Paul Rodeo, PRCA photographer Kent Soule, FitzGerald Farms, Spirit Mountain, Dyrke Godby, Laurelwood Brewery, Newberg Ace Hardware – Mark and Betty Jo Vergets and Jane Vandersanden. Thank you to all who made this amazing donation possible.

Rooftop Rodeo Continues Support of Injured Rodeo Athletes

Thanks to the Rooftop Rodeo in Estes Park, Colorado for their continued support of the Justin Cowboy Crisis Fund. The Rooftop Rodeo works hard to make sure the contestants feel at home from the minute they drive through the gate and also wants them to know they are there to help out should they ever need it. The donation to the JCCF clearly demonstrates this rodeo committee’s dedication to the rodeo cowboy.

Mark Purdy and Ben Vigil from the Rooftop Rodeo and Estes Park Western Heritage Fund presented a $2500 check to JCCF CEO Cindy Schonholtz during the rodeo.
Photo Courtesy of Greg Westfall

Dodge City Roundup Bounty Bull Program Supports Injured Rodeo Athletes

Doc Trotter with the Dodge City Roundup wanted to find a way to support injured rodeo athletes through the
Justin Cowboy Crisis Fund and about 12 year ago the Bounty Bull Program was born. Initially Doc Trotter found
five doctors who would put up $500 on the bounty bull. If it was a qualified ride then the doctor gave the money
to the JCCF. The program has expanded to nine rides and some non-physician participation.
If the ride is not covered the money goes on the finals ride. There is often have as much as $2000 on the finals, even if the cowboy does not have a qualified ride the sponsors donate anyway. It has been a great way for sponsors to get name recognition at a time when the announcer has the full attention of the crowd. The 2016 donation from the program was $4000 making total donations to JCCF nearly $50,000!
This year’s Bounty Bull sponsors: Dr.’s RC Trotter, Jeremy Presley, Tanya Williams, Merrill Conant, Samantha Algrin, Chris Miller, and James Moffitt and Dr. Phillips a Chiropractor, and Frontier Kia Motors.
Dr. Trotter stated: “We are so thankful for all of the sponsors of the program in allowing us to contribute substantially to the JCCF through the years, supporting injured rodeo athletes and their families is a cause near and
dear to our heart.”