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Interested in Helping JCCF Raise Funds?


The Justin Cowboy Crisis Fund (JCCF) is a 501-c-3 non-profit organization that relies on fundraising efforts within the rodeo community to raise funds to assist injured rodeo athletes with living expenses while they are unable to compete. 100% of all donations and proceeds from fundraisers are used for this stated purpose as all administrative and operational expenses are covered by the Justin Boot Company and PRCA. Donations to the JCCF are tax-deductible in accordance with current IRS guidelines. The JCCF has assisted more than 1,200 rodeo athletes and their families with $9 million in cost-of-living assistance since the inception of the fund in 1989.

What the PRCA, Justin and JCCF can do:


  1. The PRCA and Justin can provide items to use for drawings and silent or live auctions.

  2. Publicize your event through the ProRodeo Sports News, Justin Cowboy Crisis Fund website hosted on and, Justin Cowboy Crisis Fund Newsletter as well as PRCA and Justin social media platforms.

  3. Provide JCCF, PRCA and Justin promotional items such as pens, patches and luggage tags for attendees of your event.

  4. Based on availability and number of event attendees, JCCF, PRCA and Justin bags are available to use as goody bags for golf tournaments and similar events.

  5. Use of JCCF logo on all promotional materials after approval of official fundraising activity.

What we ask of those producing a JCCF fundraiser:   


  1. Fill out the JCCF fundraiser event submission form to provide information about your fundraiser before using the JCCF logo on any promotional items.

  2. If there are other organizations that will benefit from funds raised at the event, please provide that information.

  3. Upload electronic copy of all promotional materials.

  4. Follow up with us after the event with results, information about the event for publication and photos if available.

  5. Provide payment of funds to JCCF in a timely manner after the event.

Thank you for your interest in the Justin Cowboy Crisis Fund. All fundraising efforts are greatly appreciated and help numerous rodeo families each year by providing:
"A Hand Up... not a hand out"

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