With no guaranteed salaries or injured reserve provisions in the sport of rodeo, these professional athletes are often left with no place to turn when faced with serious, sidelining injuries and the accompanying financial hardship. Recognizing that serious injuries can be traumatic enough without the additional burden of financial worries, the Justin Boot Company formed a partnership with the Professional Rodeo Cowboys Association (PRCA) and the Women’s Professional Rodeo Association (WPRA) to establish the Justin Cowboy Crisis Fund (JCCF). The Fund incorporated in 1990 and was granted 501-C3 status as a non-profit charity organization in 1991.
The JCCF lends a helping hand to professional rodeo athletes and their families in the event of serious injuries resulting from professional rodeo activities and fills the void of financial hardship when the inevitable serious injury interferes with the careers of those who have dedicated their lives to the sport. JCCF had awarded in excess of $7.5 million in need-based financial assistance to more than 1050 injured rodeo athletes and their families.
Assistance awards are based on the severity of injury, the number of dependents and the applicant’s financial situation. The Fund also takes into consideration the individual’s involvement in and/or contribution to the sport of professional rodeo.
Unique among today’s numerous charitable organizations, the Justin Cowboy Crisis Fund stands above the rest by dedicating 100% (+) of all contributions received for disbursement to eligible applicants. This uncommon practice for a charitable organization is made possible by the joint commitment of the Justin Boot Company and the PRCA, which underwrite all administrative costs associated with managing the JCCF, leaving all monies received through contributions (and as investment earnings) to serve their intended purpose.
Mission Statement: To provide need-based financial assistance to athletes injured through their participation in professional rodeo.
Justin Cowboy Crisis Fund Board of Directors
Don Andrews, MSMS
Charlie Daniels, Recording Artist
Tom Feller, Director, Event Marketing, Justin Brands
Walt Garrison, Former Dallas Cowboy
Bryan McDonald, PRCA Contestant Representative
Mike Rich, Justin Sportsmedicine Team
Nolan Ryan, Baseball Hall of Famer
Joe Shafer, CFO, PRCA
Larry Stacy, Reno Rodeo
Karl Stressman, Commissioner, PRCA
Carolynn Vietor, President, WPRA
Randy Watson, Chairman & CEO, Justin Brands
Dale Woodard, PRCA Contestant Representative
Dr. J.Pat Evans, Justin Sportmedicine Team – Board Member Emeritus
For more information view the complete Justin Cowboy Crisis Fund 990:
2014 JCCF IRS Form 990
PRCA Bull Rider Tate Stratton shares his story about how JCCF helped him