ABOUT JCCF
Justin Cowboy Crisis Fund Mission Statement:
To provide need-based financial assistance to athletes injured through their participation in professional rodeo.
You DO NOT have to be a PRCA/WPRA member to receive assistance.
JCCF had awarded nearly $9.6 million in need-based financial assistance to approximately 1,500 injured rodeo athletes and their families.
100% of all donations go to eligible athletes.
NEWS
Rodeo Scottsdale New Event Raises Big Money
The first annual Rodeo Scottsdale JCCF Auction Fundraiser was held on March 8, 2025, in conjunction with Rodeo Scottsdale and raised an impressive $20,000 to support injured rodeo athletes through the Justin Cowboy Crisis Fund.
The sold-out event featured powerful JCCF testimonials, raffles, and both live and silent auctions, thanks to the outstanding efforts of the Rodeo Scottsdale committee and the generosity of the rodeo community.
We’re deeply grateful for the support and commitment shown during an already busy rodeo week. Learn more and stay tuned for 2026 details at rodeoscottsdale.com.
"The Cervi" nears the 300K Mark
The Mike Cervi Jr. Memorial Roping, known as “The Cervi,” is held each February in Casa Grande, Arizona, and has become one of the premier events in team roping.
The 2025 edition raised $22,500 for the Justin Cowboy Crisis Fund, bringing total contributions from this memorial event to nearly $300,000 over the years. We are deeply thankful to the Cervi and Arviso families for honoring Mike Cervi Jr.’s legacy through continued support of injured rodeo athletes.
With major sponsors and top roping talent in attendance, it’s truly a who’s who of the sport—add it to your bucket list for 2026. Learn more at arosroping.com.
Cowboy Downhill Celebrates 50 Years
The 50th annual Cowboy Downhill took place in January 2025, reaching full capacity and drawing notable rodeo cowboys and cowgirls to the snowy slopes of Steamboat Resort.
Held in conjunction with the National Western Stock Show and Rodeo, the event featured a thrilling obstacle course and the always-entertaining stampede race. While final fundraising totals will be confirmed this spring, early estimates indicate approximately $13,000 raised for the Justin Cowboy Crisis Fund.
We’re grateful to Steamboat Resort for their continued support and dedication to raising awareness for JCCF. A truly captivating spectacle—Cowboy Downhill is a must-see winter tradition!
HOW CAN YOU HELP?
We accept Visa or Mastercard on this donation system.
Thank you for donating to the Justin Cowboy Crisis Fund, a 501(c)3 non-profit organization. Donations are tax-deductible as allowed by law. Your donation will assist in providing need-based financial assistance to athletes who have been injured through their participation in professional rodeo. All donations go to fulfilling our mission of giving “a hand up” to rodeo athletes and their families due to the generosity of people just like YOU!
Click on the red DONATE button to begin the process, chose a one-time gift or monthly pledge. One-time gifts have the option of designating them as a memorial or honorary donation and providing the contact information for acknowledgement. You will receive a receipt at the end of the donation process and we will send a letter to the family in the case of memorial donations or the honoree in the case of honorary donations if you provide contact information.
Thank you again for your support of the Justin Cowboy Crisis Fund!
Any questions email jccfinfo@prorodeo.com or call (719) 528-4726.
JCCF Artist
Design Contest
We’re inviting artists from across the rodeo community and beyond to help tell the story of the Justin Cowboy Crisis Fund through art! The winning design will be featured on our first-ever limited-edition Wild Rag—available for purchase in two
sizes through the JCCF website and shipping in time for the 2025 Wrangler National Finals Rodeo and holiday season.
This is your chance to create a piece that captures the heart of JCCF’s mission—supporting injured rodeo athletes and their families—and turn it into something that others can wear with pride.
Contest Details:
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Submit an original design that reflects your interpretation of JCCF’s story and purpose
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All mediums welcome, but submissions must be a minimum of 8.5” x 11”
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Submit high-resolution images only (300 dpi, 8.7 MB or larger)
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Winner receives a gift card for a pair of Justin Boots and national recognition
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Winning artwork will be used in advertising and promotional materials related to the fundraiser
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A private committee will review all submissions and select the winning design; artwork not chosen will be kept on file and may be considered for future use.
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Deadline: July 31, 2025, by 11:59 p.m. MST
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Use of the official JCCF logo is permitted for this contest only
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Artwork may not be sold or reproduced outside of JCCF use