About The Justin Cowboy Crisis Fund


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With no guaranteed salaries or injured reserve provisions in the sport of rodeo, these professional athletes are often left with no place to turn when faced with serious, sidelining injuries and the accompanying financial hardship. Recognizing that serious injuries can be traumatic enough without the additional burden of financial worries, the Justin Boot Company formed a partnership with the Professional Rodeo Cowboys Association (PRCA) and the Women’s Professional Rodeo Association (WPRA)  to establish the Justin Cowboy Crisis Fund (JCCF). The Fund incorporated in 1990 and was granted 501-C3 status as a non-profit charity organization in 1991.

The JCCF lends a helping hand to professional rodeo athletes and their families in the event of serious injuries resulting from professional rodeo activities and fills the void of financial hardship when the inevitable serious injury interferes with the careers of those who have dedicated their lives to the sport.  JCCF had awarded nearly $8 million in need-based financial assistance to almost 1,100  injured rodeo athletes and their families.

Assistance awards are based on the severity of injury, the number of dependents and the applicant’s financial situation. The Fund also takes into consideration the individual’s involvement in and/or contribution to the sport of professional rodeo.

Unique among today’s numerous charitable organizations, the Justin Cowboy Crisis Fund stands above the rest by dedicating 100% (+) of all contributions received for disbursement to eligible applicants. This uncommon practice for a charitable organization is made possible by the joint commitment of the Justin Boot Company and the PRCA, which underwrite all administrative costs associated with managing the JCCF, leaving all monies received through contributions (and as investment earnings) to serve their intended purpose.

logo-hi-resDue to the generosity of Justin Boots and together with our Partners at the Justin Sportsmedicine Team, we are committed to supporting today’s professional rodeo athletes.




Mission Statement: To provide need-based financial assistance to athletes injured through their participation in professional rodeo.

Justin Cowboy Crisis Fund Board of Directors

  • Greg Crouchley, Executive Vice President and General Manager of Justin Brands
  • George Taylor, CEO, PRCA
  • Charlie Daniels, Recording Artist
  • Tom Feller, Director, Event Marketing, Justin Brands
  • Walt Garrison, Former Dallas Cowboy
  • Bryan McDonald, PRCA Contestant Representative
  • Mike Rich, Justin Sportsmedicine Team
  • Nolan Ryan, Baseball Hall of Famer
  • Joe Shafer, CFO, PRCA
  • Larry Stacy, Reno Rodeo
  • Don Andrews, MSMS
  • Doreen Wintermute, President, WPRA
  • Dale Woodard, PRCA Contestant Representative
  • Dr. J.Pat  Evans, Justin Sportmedicine Team – Board Member Emeritus

2017 Annual Report

2017 General Donor List

Justin Cowboy Crisis Fund, click this link:  990JCCF – 2017

JCCF Website Privacy Policy.

For updated statistics and media inquiries, contact: Julie Jutten at jjutten@prorodeo.com